We at The Original Vancouver Car Wraps have really started to embrace social media for our business. As a start-up business on a budget, it’s key for us to reach out to our clients and potential clients in different ways. Not only do we have our blog but we can also be found on Twitter and Facebook. It’s a great way to showcase our work and educate the public on the benefits of our product. It’s also fun to help promote our clients and events that we like to participate in.
We realize that it will still take time to develop our online presence but it’s a marathon, not a sprint. We are in it for the long run.
If there was initially any doubt as to the benefits of having a social media presence, these no longer exist.
EBay Motors published a study showing that nine out of 10 millennials (members of the youngest car-buying demographic) turn to the Internet when shopping for a car. Millennials skip the showroom and ask their social media network for advice. In fact, the majority of buyers now go online to begin the purchase process.
Data continues to show that social strategies are driving sales and this includes for salespeople.
Jim Keenan, (asalesguy.com) published his company’s Social Media and Sales Quota report showing that salespeople who use social media, outsell their peers.
As many as 79 per cent of salespeople who used social media as a selling tool outperformed those who didn’t, according to the study.
Social sellers were 23 per cent more successful in exceeding their sales quotas by more than 10 per cent compared to their non-social peers – that’s quite an achievement for something that many dealers still show disdain for.
You can read Kathy Kruse’s complete article about social media in Canadian Auto World here.
It’s clear to us that one of our strategies to help us grow our business will include social media. Another strategy is to practice what we preach. Vehicle wraps are one of the most cost effective ways to promote our small business. Keep your eyes open and you will likely see our company vehicles around the lower mainland at various events that we support and/or sponsor.