Technology and Social Change – How Marketing Will Be Impacted in 2013

I read an interesting article recently by Fast Company, Co.Create. In it they interview creative professionals who forecast how tech and social changes will impact marketing and how they are going to up their creative game in 2013.

Here is an excerpt from that article:

David Lubars, chairman and chief creative officer, BBDO North America:

To me, the thing with the most impact is that there are no set platforms anymore. Nothing is hardened in cement like TV or print was; figuring out how to create and deliver messages now is liquid, constantly evolving as new technologies are introduced. It’s incredibly exciting. Interestingly, in this new world, powerful storytelling–a form as old as humanity itself–is more important than ever. Godard said, “Sometimes reality is too complex; stories give it form.” I agree with that. Storytelling is timeless and, as we’re seeing, how to deliver a story is very much of its time.

You can read the article in it’s entirety here.

That’s where we, The Original Vancouver Car Wraps come in. We are not just in the vehicle wrap business, but the mobile marketing and creative industry. We have in-house graphic designers who can create new logos or branding for you and your company. If you already know what you want, we can work with you on these too. But it’s not just cars and signs that we wrap. We provide wraps, partial wraps, decals and much more, for almost any structure or item that you can imagine.

Case in point. Meet Dawn. She is the creator of an innovative new start-up business, Creative Cube Mobile Studio

“Creative Cube is a 28 foot mobile, creative and experiment based arts and science studio for children. We believe in children learning through creativity, imagination, exploration and getting a little dirty. Most of all we believe in having good old fashion fun.”

The Original Vancouver Car Wraps was thrilled to be able to wrap Dawn’s Mobile Studio. We are so excited to see how well that it has turned out. Proof that technology and social change have impacted marketing in 2013.

So if you have an idea that you want to try out, contact The Original Vancouver Car Wraps for a free, no obligation quote. If you have some questions, give us a call.

We will be happy to assist you in developing your dreams.