Advertising strategies are part of our focus at Wraps by Maxogram. You should include vinyl wraps and vehicle graphics in your businesses ad budget for the next year. If you aren’t sure how to set an advertising budget, here is some information from industry experts on how to do this.
While Wraps by Maxogram is based out of the Lower Mainland in British Columbia, we understand that good advice can come from anywhere. In past we have shared some great business tips from organizations such as Small Business BC.
But another great source is The National Federation of Independent Business (NFIB). This member based American organization, while US based, still offers lots of free resources to small businesses on starting, managing and advertising a business and so much more. Here they offer some advice on how to budget for and set up an advertising budget including pros and cons of various methods.
Vehicle Wraps Make Sense
Fixed percentage of sales – With this method, you simply determine total gross sales, then allocate a percentage of that number and commit it to your advertising budget. Small business owners allocate two to five percent of gross annual sales, so for example: If your annual sales are $200,000 then you spend $4,000 to $10,000 on advertising. This is a very simple method that anyone can use.
Mobile advertising whether decals, partial and full vehicle wraps can easily fit into these types of budgets. Wraps by Maxogram can work with you and your company to get your branding out there and turn your company vehicle(s ) into 24/7 moving billboard advertisements. Feel free to drop by our office of give us a call or request a FREE, No obligation quote to find out exactly what we are talking about.
Of course there are certain variables based on the vehicle at hand but if you compare utilizing vehicle graphics and wraps to other advertising methods, you’ll quickly see how much more you’ll get for your advertising dollar.
Vehicle Wraps for a Fleet of Vehicles or just one.
Whether you have one, two or a fleet of vehicles that you want to wrap, this advertising method does work. Compared to traditional forms of advertising, vehicle advertising can reach more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
Measuring the cost of advertising can sometimes be challenging even by professional marketer standards but with a vehicle wrap there are statistics to back up their affordability. While these stats are US based, you just cannot ignore the effectiveness of car wraps and graphics to promote your small business and to attract new clients.
Consider these statistics compiled by the Outdoor Advertising Association of America:
- “More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
- One vehicle wrap can generate between 30,000 – 70,000 impressions daily.
- Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
- 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.
Need more convincing, read PR Newswire.
Switch to Vinyl Wraps Advertising!
You owe it to yourself to not leave your small businesses ad strategy to a “guessing game”. If you remain focused you will not be swayed by high pressure ad sales reps or high budget advertising options. Keep your eye on the budget and you will find that many eyes will have their eyes on your brand through wraps…mobile marketing!
Wraps by Maxogram specializes in vehicle wraps, signs, banners, displays, and more. As a local Vancouver based company we’re looking to help BC businesses get more exposure for their business and better advertising value for their dollar using vehicle wraps. The possibilities for your advertising creative are endless. Contact one of our Vancouver Car Wrap representatives to see how we can best help you!