The Value of Fleet Vehicle Graphics and Wraps

VEHICLE WRAPS are becoming extremely popular not only for individuals who want to express their personality, but for small businesses trying to promote their brand. Large companies love the concept of wraps for their fleet of company vehicles too. The benefits are obvious to any company with a fleet of vehicles used to support their business and services.


Here are just a few of the benefits that can be realized by wrapping your company’s fleet of vehicles:

– Vehicle graphics and wraps can be tailored to the specific demographics
– Vehicle graphics and wraps work as mobile advertising along traffic routes. Spread the word.
– Vehicle graphics and wraps create an impact but also include contact information to get the word out.
– Vehicle graphics and wraps help prolong the life of a company’s expensive assets, their fleet of vehicles
– Vehicle graphics and wraps can inexpensively be changed and updated as needed. Much more cost effective than a paint job
– Vehicle graphics wraps can protect the vehicle from scratches and rust

Need more convincing? One Public Relation Specialist shares a story about the success of a client who has 30 company vehicles which they wrapped:

Heart ‘n Home Hospice & Palliative Care has taken office signage to a new level by “going mobile.” Rather than conventional (and stationary) out-of-home billboards, we produced “traveling billboards.”

Our 30 company vehicles (26 Nissan Versas and 6 Jeep Patriots) are wrapped with graphics and key messages, including toll-free phone number and website. Our staff members love their company cars, and they have become skilled at answering questions from the public.

The result: heightened awareness of hospice, greater visibility throughout the community, referrals have increased (by 1 to 3 per quarter), and the business vehicles are a meaningful benefit for 160 employees.

Since “going mobile” in 2009, Heart ‘n Home has received many favorable comments, along with a few questions regarding confidentiality. While our vehicles do not violate HIPAA regulations, they are not used for patient transportation, and employees are trained to park away from the home. (Of the more than 3,000 patients we’ve served, we’ve only had two requests regarding patient privacy.)

Our vehicles also shout Heart ‘n Home’s pride in having received the 2011 Top 100 Best Places to Work, a national award sponsored by Modern Healthcare Magazine. “We credit this achievement in large part to our excellent staff. They always do what’s right for our patients and their families,” say Heart ‘n Home Owners Cindy Lee, Kristopher Stice, and Todd Stice. “They are our ambassadors, truly dedicated to providing legendary service every day, every time.”

With some 30 hospices in the valley alone, “going mobile” has enabled the company to stand out. “We want people to recognize our vehicles at a glance and to call us,” said Todd Stice.GEDSC DIGITAL CAMERA

“A resource on hospice and related topics is among our greatest strengths. Plus, by significantly reducing expenses, we are able to expand our reach to provide hospice services to an ever-increasing population whose financial resources are limited. At the same time, we provide safe, fuel-efficient vehicles to our employees. Our great-looking vehicles help promote the company’s brand and our reputation as a great place to work.”

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The possibilities surrounding vehicle and fleet wraps are endless. You can find out more by contacting one of our qualified professionals at The Original Vancouver Car Wraps. We will be happy to discuss your needs.